Palm Valley Rotarians meet Bright Holidays volunteers in the parking lot of Marsh Landing Country Club to pass on the club members' collected new toys that will be distributed to local children. Bright Holidays partners with 46 local schools in Duval and St. John's County.  The school principals and faculty help identify the families in need, obtain parental permission, gather children's specific clothing sizes and toy preference, and help facilitate delivery of gifts to the families.  98% of monetary donations is spent on gifts. Bright Holidays has been a 501(3)(c) since 2005, and has served more than 1000 kids per year for the last six years.